Which term refers to the general idea that will be communicated to consumers through an advertisement?
A) advertising appeal
B) message strategy
C) consumer-generated message
D) creative concept
E) message execution

Question

Quizplus · Accepted Answer

The term "message strategy" refers to the general idea that will be communicated to consumers through an advertisement. It involves identifying the target audience and determining the most effective way to reach and communicate with them. The message strategy is a key component of the overall advertising campaign and helps to ensure that the intended message is conveyed clearly and effectively.

Which Term Refers to the General Idea That Will Be