________ tend to be straightforward outlines of benefits and positioning points that the advertiser wants to stress.
A) Promotion mix plans
B) Message strategy statements
C) Creative concept strategies
D) Advertainment statements
E) Branded entertainment plans

Question

Quizplus · Accepted Answer

Message strategy statements are often straightforward outlines of benefits and positioning points that the advertiser wants to stress. These statements guide the overall message and tone of an advertisement.

________ Tend to Be Straightforward Outlines of Benefits and Positioning