Which of the following message execution styles features a highly believable or likable source endorsing the product?
A) musical
B) mood or image
C) testimonial evidence
D) lifestyle
E) slice of life
Correct Answer:
Verified
Q49: After creating a message strategy statement, the
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Q51: Which of the following message execution styles
Q52: Which term refers to the general idea
Q53: Which of the following are the three
Q55: The advertiser must find the best approach,
Q56: Developing an effective message strategy begins with
Q57: _ tend to be straightforward outlines of
Q58: Apple used an album by the band
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