You receive a report that 68 percent of your target market has been exposed to your ad campaign during a given period of time. Which of the following aspects of media selection is represented by this information?
A) frequency
B) reach
C) impact
D) engagement
E) qualitative value

Question

Quizplus · Accepted Answer

Reach refers to the percentage of the target audience that has been exposed to the ad campaign at least once during a given period of time. In this case, the report states that 68 percent of the target market has been exposed, indicating a high reach. Frequency refers to the number of times the target audience has been exposed to the ad campaign, which is not provided in this information. Impact, engagement, and qualitative value are not related to the percentage of the target audience that has been exposed.

You Receive a Report That 68 Percent of Your Target