Which of the following is a major step in selecting advertising media?
A) determining reach, frequency, and impact
B) selecting message execution style
C) developing a compelling creative concept
D) deciding on format elements
E) planning a message strategy

Question

Quizplus · Accepted Answer

Determining reach, frequency, and impact is a crucial step in selecting advertising media as it helps to identify the most effective media channel for reaching the target audience with the desired frequency and impact. This information is essential for making informed decisions about media selection and allocation of advertising budgets. The other options listed are important considerations in the advertising process, but they do not represent major steps in selecting advertising media specifically.

Which of the Following Is a Major Step in Selecting