Which of the following is a media measure?
A) consumer price index
B) GDP per capita
C) wholesale price index
D) click-through rate
E) human development index

Question

Quizplus · Accepted Answer

Click-through rate (CTR) is a media measure that represents the percentage of people who click on a particular link after seeing an advertisement or email. It is commonly used in digital advertising to evaluate the effectiveness of an ad campaign. The other options listed are economic indicators that measure things like inflation, economic growth, and quality of life.

Which of the Following Is a Media Measure