Which of the following statements about outdoor media is true?
A) It has no creative limitations.
B) It is characterized by higher costs per exposure.
C) It has good positional selectivity.
D) It has very limited flexibility.
E) It has high audience selectivity.

Question

Quizplus · Accepted Answer

Outdoor media has good positional selectivity, meaning it can be placed in specific locations to reach a desired target audience. However, it may have some creative limitations and can be more expensive per exposure compared to other forms of media such as television or radio. It may also have some limitations in terms of flexibility depending on the format, such as a billboard being stationary. While it may have some audience selectivity based on placement, it may not have as high of selectivity compared to other forms of targeted media like direct mail or online advertising.

Which of the Following Statements About Outdoor Media Is True