Rather than measuring click-through rates, companies now want to track ________ as a more accurate measure of the engagement of the consumers in the message.
A) ratings
B) consumer expressions
C) listenership
D) consumer impressions
E) readership

Question

Quizplus · Accepted Answer

Consumer expressions are considered a more accurate measure of engagement as they reflect active participation and interaction with the content, such as likes, shares, and comments, rather than just passive clicks.

Rather Than Measuring Click-Through Rates, Companies Now Want to Track