Audience quality, audience engagement, and editorial quality are most likely to be considered when a media planner ________.
A) decides on media timing
B) selects an execution style
C) selects a media vehicle
D) evaluates return on investment
E) measures the communication effects of an advertisement

Question

Quizplus · Accepted Answer

Audience quality, audience engagement, and editorial quality are all factors that are considered when selecting a media vehicle - the specific medium used to deliver the advertising message to the target audience.

Audience Quality, Audience Engagement, and Editorial Quality Are Most Likely