Refer to the scenario below to answer the following question(s).
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60-percent discount."
-Second Avenue has just developed a 30-second television ad that features three different shoppers enthusiastically shopping in the store and appreciating its products. This ad uses the ________ execution style.
A) slice of life
B) technical expertise
C) personality symbol
D) fantasy
E) image

Question

Quizplus · Accepted Answer

The scenario mentions that Second Avenue's clients have learned about the store through word-of-mouth communication, indicating that the store's strength lies in its realistic portrayal of customers' lives. This matches the characteristics of the slice of life execution style, which is used to depict typical people in typical situations. The 30-second television ad featuring three different shoppers enthusiastically shopping in the store and appreciating its products matches the slice of life execution style.

Refer to the Scenario Below to Answer the Following Question(s)