Which of the following would most likely improve coordination between marketing and sales?
A) Salespeople should directly participate in the development of new products.
B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge.
C) The sales force should strategize promotional strategies and be the primary decision makers about marketing.
D) Marketing managers should field test new promotion strategies before the sales team.
E) The marketing and sales departments should conduct annual job rotations.

Question

Quizplus · Accepted Answer

Allowing salespeople to participate in marketing planning sessions and sharing their firsthand customer knowledge would improve coordination between marketing and sales. This would allow marketing to better understand the needs and preferences of customers, which would help to tailor marketing campaigns to better reach potential customers. This would also give salespeople a better understanding of marketing strategies and tactics, which would enable them to provide more useful feedback to marketing.

Which of the Following Would Most Likely Improve Coordination Between