Refer to the scenario below to answer the following question(s).
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Purposes of social selling, the use of online, mobile, and social media, are to do all of the following EXCEPT ________.

Question

Quizplus · Accepted Answer

The scenario does not mention that social selling is meant to eliminate person-to-person selling. In fact, it stresses the importance of maintaining a competent sales force to nurture the large accounts, which is likely to involve person-to-person selling. Social selling is meant to augment sales performance, build stronger customer relationships, engage customers, and provide them more control over the selling process.

Refer to the Scenario Below to Answer the Following Question(s)