Which of the following is true with regard to value selling?
A) Value selling refers to earning business from customers by cutting down prices of value products.
B) Value selling refers to delivering superior customer value and capturing a fair return on that value.
C) Value selling refers to the mass production of inferior-quality goods for sale.
D) Value selling dilutes customer loyalty in the long run.
E) Value selling tarnishes the brand image of a product in the long run.

Question

Quizplus · Accepted Answer

Value selling is not just about cutting down prices, but delivering superior customer value, which helps in capturing a fair return on the value provided. The focus is on creating a win-win situation for both the customer and the company. Options C, D, and E are incorrect as they represent negative connotations, which are not associated with value selling.

Which of the Following Is True with Regard to Value