Which of the following factors has most likely contributed to the rapid growth of sales promotion, particularly in consumer markets?
A) declining interest in quality
B) declining advertising efficiency
C) rising hostility toward large firms
D) increasing popularity of e-procurement
E) increasing number of international firms

Question

Quizplus · Accepted Answer

The declining efficiency of advertising has led companies to turn to sales promotion as a more effective way to reach consumers and generate sales.

Which of the Following Factors Has Most Likely Contributed to the Rapid