Which of the following is the most effective-but most expensive-way to introduce a new product or create new excitement for an existing one?
A) coupons
B) sampling
C) cash refunds
D) cents-off deals
E) satisficing
Correct Answer:
Verified
Q125: _ weakens a given promotion's ability to
Q126: How do salespeople qualify prospects?
Q127: _ are like coupons except that the
Q128: Which of the following factors has most
Q129: Buyers prefer to work with salespeople who
Q131: Which consumer promotion tool requires the consumer
Q132: What are the different steps in the
Q133: During the presentation step of the selling
Q134: _ are goods offered either free or
Q135: What is the follow-up step of the
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