________ weakens a given promotion's ability to trigger an immediate purchase.
A) A customer-oriented promotion mix
B) Promotion clutter
C) Puffery
D) Local marketing
E) Niche marketing

Question

Quizplus · Accepted Answer

Promotion clutter refers to the high volume of promotional messages that consumers are exposed to, which can make it difficult for any particular promotion to stand out and be effective in driving an immediate purchase.

________ Weakens a Given Promotion's Ability to Trigger an Immediate