Sustainable marketing includes all of the following EXCEPT ________.
A) going beyond caring for the needs and wants of today's customers
B) focusing on profits and return to shareholders and employees above all else
C) having concern for tomorrow's customers in ensuring the success of the business, employees, and the broader world
D) pursuing a mission of shared value and triple bottom line: people, planet, profits
E) provides context for companies to engage customers and build profitable relationships with them by creating value for customers in order to capture value from customers in return, now and in the future.

Question

Quizplus · Accepted Answer

Sustainable marketing prioritizes the needs of tomorrow's customers, as well as the broader world and the environment, above the profits and returns of shareholders and employees. Therefore, focusing solely on profits and return to shareholders and employees contradicts the principles of sustainable marketing.

Sustainable Marketing Includes All of the Following EXCEPT ________