In advertising, puffery is a term that refers to ________.
A) a straightforward promotional message
B) innocent exaggeration for effect
C) hidden advertising messages to consumers
D) subliminal appeals to consumers
E) value-added promotions

Question

Quizplus · Accepted Answer

Puffery refers to innocent exaggeration or hyperbole used in advertising to create an impact on customers. It is not meant to be taken literal but is used for effect.

In Advertising, Puffery Is a Term That Refers to ________