Sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions.

Question

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Sustainable marketing is a collaborative effort among different stakeholders to promote responsible and sustainable marketing practices. It involves creating value for customers while considering their social and environmental impact, as well as the impact of marketing practices on society and the environment. This requires a smooth-functioning marketing system in which different stakeholders work together to achieve common goals.

Sustainable Marketing Requires a Smooth-Functioning Marketing System in Which Consumers