Which of the following is(are)characteristic of the marketing strategy that would be appropriate for a firm like Otis Elevator,which sells installations in the business market?

Question

Quizplus · Accepted Answer

For a firm like Otis Elevator, personal selling is crucial in the marketing strategy as the installations are sold in the business market. Therefore, option A is correct. Additionally, trade advertising and direct-mail advertising can support personal selling efforts, making options B and E correct. However, price is not typically the central force in the marketing strategy for a B2B firm like Otis Elevator. Therefore, option C is incorrect. Therefore, the best choice is E.

Which of the Following Is(are)characteristic of the Marketing Strategy That