Business marketing strategy must be based on an assessment of the:

Question

Quizplus · Accepted Answer

A successful business marketing strategy must take into account all three important factors, i.e., the customer, competitor, and company. A comprehensive assessment of these factors enables a business to identify and analyze its strengths, weaknesses, opportunities, and threats (SWOT analysis) and then tailor its marketing strategy accordingly to achieve its business objectives. Therefore, the best choice is D, which includes all of the above factors in the answer.

Business Marketing Strategy Must Be Based on an Assessment of The