The factors that distinguish business marketing from consumer marketing include:

Question

Quizplus · Accepted Answer

Business marketing and consumer marketing differ in terms of the intended use of the product and the nature of the customer. In business marketing, the products are designed for use by other businesses or organizations, while in consumer marketing, the products are for individual consumers. The nature of the customer also differs, as businesses seek to build long-term relationships with their customers, while consumer marketing often seeks to appeal to the emotional and personal needs of individuals. Promotion is important in both business and consumer marketing, so it is not a distinguishing factor between the two.

The Factors That Distinguish Business Marketing from Consumer Marketing Include