The business market can be segmented on several bases. Macro bases of segmentation center on:

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All three options listed in the answer choices are macro bases of segmentation for the business market. Characteristics of the buying situation, such as the urgency of the purchase or the size of the order, can impact how businesses approach buying decisions. Characteristics of the buying organization, such as the industry they are in or their size, can also impact buying behaviors. And the nature of the product application, such as whether it is a raw material or a finished product, can also affect how businesses approach purchasing. Overall, all three bases are important considerations for businesses when segmenting the market.

The Business Market Can Be Segmented on Several Bases