The basic premise of his CBBE model is that the power of a brand lies in

Question

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The CBBE model (Customer-Based Brand Equity) focuses on the power of a brand as perceived by consumers based on what they have learned, felt, seen, and heard about the brand over time. This highlights the importance of building a strong brand image and reputation through advertising, marketing, and other forms of promotion. Market share and perceived value are also important factors that contribute to brand equity, but they are not the sole determinants.

The Basic Premise of His CBBE Model Is That the Power