All of the options listed are correct statements about a brand mantra. It is a short, memorable phrase that captures the essence of the brand, communicates core values, helps employees understand the brand's meaning, and is crucial for building a strong brand.

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A Brand Mantra Is

Question 24

Multiple Choice

A brand mantra is

A) a very short summary of the essence of the brand
B) is used to communicate the core values of the brand
C) helps employees understand the key meaning of the company's product
D) is crucial in the overall process of building a strong brand
E) all of the above.

Correct Answer: