Factors that contribute to the use of more than one distribution channel for the same product include:
A) various market segments are served.
B) the needs and buying processes employed by prospective customers varies.
C) conflict between competing channels is relatively rare.
D) all of the above
E) both (a) and (b)
Correct Answer:
Verified
Q15: In specifying channel alternatives,which of the following
Q18: The compensation provided to industrial channel members
Q19: Generally,manufacturers' reps:
A)take title to the products handled.
B)are
Q21: Which of the following are tasks that
Q22: Concerning the compensation of manufacturers' representatives, the
Q23: _ cater to a broad array of
Q25: When evaluating alternative channels,the critical element is
Q36: A business marketer who places the highest
Q53: A direct sales force is best used
Q77: _ are generally small, independent businesses serving
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents