In specifying channel alternatives,which of the following issues is(are) involved?
A) determining the levels to be included in the channel
B) determining the number of channel intermediaries at each level of the channel
C) determining the types of intermediaries to employ
D) all of the above
E) (a) and (b) only
Correct Answer:
Verified
Q11: The need to employ more than one
Q12: Service provided by industrial distributors includes:
A)repair.
B)credit.
C)maintenance.
D)all of
Q13: The industrial distributor:
A)takes title to the product
Q14: Manufacturers' reps:
A)possess expert product knowledge.
B)sell non-competing but
Q18: The compensation provided to industrial channel members
Q19: Generally,manufacturers' reps:
A)take title to the products handled.
B)are
Q20: Factors that contribute to the use of
Q22: Concerning the compensation of manufacturers' representatives, the
Q26: The channel strategy that does not utilize
Q36: A business marketer who places the highest
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