The need to employ more than one type of industrial channel of distribution arises as a result of:
A) different target markets sought by the firm.
B) a geographically concentrated market.
C) different marketing tasks associated with different products produced by the firm.
D) both (a) and (c)
E) all of the above
Correct Answer:
Verified
Q12: Service provided by industrial distributors includes:
A)repair.
B)credit.
C)maintenance.
D)all of
Q13: The industrial distributor:
A)takes title to the product
Q14: Manufacturers' reps:
A)possess expert product knowledge.
B)sell non-competing but
Q15: In specifying channel alternatives,which of the following
Q22: Concerning the compensation of manufacturers' representatives, the
Q26: The channel strategy that does not utilize
Q33: The most appropriate channel of distribution for
Q35: The largest proportion of sales handled by
Q37: A distributor classification, the combination house:
A)operates in
Q38: The first step in the channel design
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