When businesses can link their advertising to specific sales of their brand, they have:
A)media branding.
B)media accountability.
C)media optimization.
D)media positioning.
E)media linkage.

Question

Quizplus · Accepted Answer

When businesses can link their advertising to specific sales of their brand, they have media accountability. It means the company can measure the effectiveness of their advertising strategy and adjust it accordingly. Media branding is the process of creating a strong brand identity through consistent messaging across different media channels. Media optimization refers to the process of improving the performance of a media campaign through continuous improvement and refinement. Media positioning is the process of positioning a brand in the minds of the target audience through messaging and communication strategies. Media linkage is not a commonly used term in marketing and advertising.

When Businesses Can Link Their Advertising to Specific Sales of Their