The need for product demonstration or use of a simple versus complex message approach is something examined in which phase of the media plan?
A)media strategy
B)media scheduling
C)marketing analysis
D)justification
E)promotional strategy

Question

Quizplus · Accepted Answer

The need for product demonstration or use of a simple versus complex message approach is part of the media strategy phase of the media plan, where the overall approach to communicating with the target audience is determined.

The Need for Product Demonstration or Use of a Simple