Until recently, with respect to media cost efficiency, an advertiser would concentrate on:
A)utilizing the maximum number of radio outlets available.
B)reaching the maximum number of mega-stores.
C)reaching the greatest audience at the lowest cost.
D)delivering the maximum number of repeat consumers.
E)achieving the maximum of minutes of advertisement.

Question

Quizplus · Accepted Answer

Cost efficiency in advertising has traditionally been associated with reaching the maximum number of audience at the lowest cost. This involves finding a balance between the reach (number of people) and frequency (number of times) an advertisement is shown to ensure that the cost per impression is minimized. Utilizing multiple media outlets, reaching repeat consumers or achieving a maximum number of minutes of advertisement may not necessarily result in the most cost-efficient approach.

Until Recently, with Respect to Media Cost Efficiency, an Advertiser