The principal marketing tasks for newspapers are:
A)to expand their geographic reach.
B)to deliver the audience and compete for advertisers.
C)to retain national advertisers who have used local papers to a great extent.
D)to act as a conglomerate and buy competing media.
E)to maintain the highest standards of editorial excellence.

Question

Quizplus · Accepted Answer

The primary marketing task for newspapers is to deliver the audience to advertisers and compete for advertising revenue, which is crucial for their financial sustainability.

The Principal Marketing Tasks for Newspapers Are