When national advertisers think of media for national advertising, they typically consider:
A)local TV.
B)local newspapers.
C)local radio.
D)network and cable TV.
E)local cable.

Question

Quizplus · Accepted Answer

When national advertisers think of media for national advertising, they typically consider network and cable TV because it has a wide reach across the country and can provide high visibility for advertisements. Local TV, newspapers, and radio may have limited reach and may not be as effective for national advertising. Local cable may also have limited reach, but may be more cost-effective for targeted advertising in specific regions.

When National Advertisers Think of Media for National Advertising, They