Market research indicates that readers do NOT depend on newspaper to provide information about:
A) things to do.
B) places to go.
C) relevant local, national, and international news.
D) self-help articles.
E) which doctor or dentist to choose.
Correct Answer:
Verified
Q16: Overall, newspaper circulation has _ household and
Q17: What contributes to easier measurement of newspaper
Q18: Which of the following is NOT a
Q19: Newspaper purists say USA Today lacks:
A)focus.
B)management resources.
C)relevant
Q20: The process newspapers use to identify advertisers
Q22: Newspapers have experienced dramatic increases in advertising
Q23: A major concern of media buyers in
Q24: Which of the following is NOT a
Q25: Which of the following businesses was one
Q26: When national advertisers think of media for
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