Newspapers have experienced dramatic increases in advertising rates and CPM caused by:
A)rising fixed costs.
B)increased union demands.
C)local government regulations.
D)federal government regulations.
E)deregulation of trucking.

Question

Quizplus · Accepted Answer

The increase in advertising rates and CPM (cost per thousand) is likely due to rising fixed costs for newspapers, such as expenses for printing, distribution, and salaries for staff. As fixed costs increase, newspapers may need to charge higher rates for advertising to make a profit.

Newspapers Have Experienced Dramatic Increases in Advertising Rates and CPM