A major concern of media buyers in dealing with newspapers is:
A)the ease they have buying national radio spots.
B)the difficulty of making multipaper buys across a number of markets.
C)the ease they have buying magazine placements.
D)the difficulty in setting a standard rate based on pass-along readership.
E)maintaining maximum variability for potential ad sizes.

Question

Quizplus · Accepted Answer

Media buyers find it difficult to make multipaper buys across different markets as each market has different rates and deals. Therefore, it becomes a challenge to negotiate and make effective deals across the board.

A Major Concern of Media Buyers in Dealing with Newspapers