Online competitors introduced two new concepts that challenged newspaper executives to maintain the foothold their classified advertising sections had. The concepts are:
A)total-market coverage and inserts.
B)aggregation and vertical sites.
C)zoning and blown-ins.
D)co-ops and preferred-position rates.
E)amelioration and suspension.

Question

Quizplus · Accepted Answer

Aggregation involves collecting multiple sources of classified ads and presenting them in one place, while vertical sites specialize in a specific category of ads such as jobs or real estate. These concepts challenged newspapers to compete with the convenience and focus of online classified advertising.

Online Competitors Introduced Two New Concepts That Challenged Newspaper Executives