The purchase of advertising by local advertisers is much more complicated than it is for national advertisers, who deal with a small set of options and price structures.

Question

Quizplus · Accepted Answer

This statement is false. Local advertisers may have more options and price structures to navigate due to the diverse range of media outlets available in each local market. National advertisers, on the other hand, typically work with a handful of major media companies and their standardized pricing and package options.

The Purchase of Advertising by Local Advertisers Is Much More