Because newspapers dominated the local market for so long, they failed to develop a so-called ________ mentality to which their more aggressive competitors have ascribed.
Correct Answer:
Verified
Q65: Although the work of the NNN is
Q66: Research indicates that people spend about 11
Q67: Whatever method newspaper executives choose to obtain
Q68: The purchase of advertising by local advertisers
Q69: With fewer retail advertisers, the trend in
Q71: Under ABC rule, to qualify as paid
Q72: Among the syndicated national Sunday magazine supplements,
Q73: The success of any vehicles of the
Q74: Ironically, the newspaper industry supports co-op advertising
Q75: Media such as television and the Internet
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