Under ABC rule, to qualify as paid circulation, copies of a newspaper must be sold for 50 percent or more of the standard subscription price.
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Q66: Research indicates that people spend about 11
Q67: Whatever method newspaper executives choose to obtain
Q68: The purchase of advertising by local advertisers
Q69: With fewer retail advertisers, the trend in
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Q72: Among the syndicated national Sunday magazine supplements,
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Q74: Ironically, the newspaper industry supports co-op advertising
Q75: Media such as television and the Internet
Q76: Combination rates occur when a publisher allows
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