If outdoor advertisers want to have a measure of communication effectiveness of outdoor advertising, they would use:
A) TAB.
B) OAAA.
C) Arbitron.
D) PRS.
E) PPM.
Correct Answer:
Verified
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A)reach
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Q52: Since enactment of the Highway Beautification Act
Q53: Most revenue in transit advertising is derived
Q54: For which of the following would TAB
Q55: Which of the following is NOT true
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