Out-of-home advertising combines the best features of magazines and cable TV in the way it provides one of the last opportunities to reach consumers prior to purchase.
Correct Answer:
Verified
Q43: One of the most creative alternative out-of-home
Q44: Despite the concerns of environmental and other
Q45: Outdoor advertising benefits from the growing audience
Q46: Outdoor advertising works best when it is
Q47: Which is a characteristic of airport displays?
A)reach
Q49: Although several high-profile national advertisers use out-of-home,
Q50: In 2008, expenditures for billboards constitute well
Q51: If outdoor advertisers want to have a
Q52: Since enactment of the Highway Beautification Act
Q53: Most revenue in transit advertising is derived
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