Although several high-profile national advertisers use out-of-home, it is still essentially a local vehicle.

Question

Quizplus · Accepted Answer

While national advertisers do use out-of-home advertising, such as billboards and transit ads, the nature of the medium makes it more suited for targeting specific local markets. Therefore, out-of-home advertising is primarily used by local businesses and organizations to reach their community.

Although Several High-Profile National Advertisers Use Out-Of-Home, It Is Still