The key to successful direct response is:
A)data warehousing.
B)thorough knowledge of the customer.
C)determining behavior contours.
D)IMC.
E)data mapping.

Question

Quizplus · Accepted Answer

Thorough knowledge of the customer is the key to successful direct response. Without understanding their needs, wants, and behaviors, it is difficult to create effective messaging and offers. Data warehousing, determining behavior contours, IMC, and data mapping are all important elements of direct response, but they are not the key to its success.

The Key to Successful Direct Response Is