Internet marketing enjoys the following benefit claimed by no other media.
A) reduced manufacturing costs for products and services
B) the ability to collect market research more quickly and inexpensively, even on a global basis, than with conventional research methods
C) guaranteed new-product success because of the pervasiveness of the media
D) less concern for invasion of privacy because of permission marketing
E) lack of paper documentation that can reduce returns and exchanges
Correct Answer:
Verified
Q20: According to Advertising Age, in 2008, the
Q21: Which of the following is NOT an
Q22: Among the advantages of using direct response
Q23: Research on dayparts reveals that Internet users
Q24: The key to successful direct response is:
A)data
Q26: Which of the following pertains to youth
Q27: Now that we are in the twenty-first
Q28: According to some research, the major challenge
Q29: Which of the following are prospects for
Q30: Because the sheer number of online options
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