Because the sheer number of online options can make users impatient, there is a heightened need for companies to:
A)create fewer dot-coms.
B)pay even more attention to branding.
C)link more traditional media more prudently.
D)avoid integration of online with their media mix.
E)phish with Web sites that resemble their competitor's.

Question

Quizplus · Accepted Answer

With so many options available online, it is important for companies to differentiate themselves and establish a strong brand identity. Paying more attention to branding can help companies stand out and create a sense of trust and loyalty among customers.

Answer: C 
 Companies must link their online presence to more traditional media in a strategic way to reach as many potential customers as possible. By combining online and offline advertising efforts, companies can create a comprehensive media mix that effectively promotes their brand and products.

Because the Sheer Number of Online Options Can Make Users