Direct-response TV utilizes all of the following EXCEPT:
A)800-series numbers and/or Internet ordering.
B)the traditional 30-second format with a tagline containing ordering information.
C)program-length infomercials featuring well-known personalities, slick production, and blanket coverage during specific dayparts.
D)2- to 3-minute commercials.
E)easily identified sponsors' names.

Question

Quizplus · Accepted Answer

Direct-response TV typically does not emphasize easily identified sponsors' names, as the focus is on immediate consumer action rather than brand recognition.

Direct-Response TV Utilizes All of the Following EXCEPT