The key to CRM and to fully utilizing the benefits of database marketing is:
A)inexpensive handling of consumer requests for basic information.
B)maintaining personal contacts that customers say they like.
C)building models of behavior in order to avoid having to deal with customers directly.
D)providing information that allows a company to maintain customer loyalty and profitability.
E)having service representatives to help on a 24-hour basis.

Question

Quizplus · Accepted Answer

The key to CRM and fully utilizing database marketing is providing information that allows a company to maintain customer loyalty and profitability. This involves analyzing customer behavior and preferences in order to provide targeted, personalized communications and offerings that keep them engaged with the brand. A focus on customer service and personal contacts may help with initial engagement, but it is the ability to provide ongoing value and relevance that will lead to long-term loyalty and profitability.

The Key to CRM and to Fully Utilizing the Benefits