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Among the Downsides to Use of Direct Response in Marketing

Question 33

Multiple Choice

Among the downsides to use of direct response in marketing is:


A) difficulty in building an ongoing relationship with primary targets impossible to reach through traditional media.
B) difficulty in personalizing messages.
C) difficulty of pinpointing prospects on a demographic basis.
D) high cost per contact.
E) difficulty in pinpointing prospects on a geographical basis.

Correct Answer:

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