As catalogers move into online options, which of the following statements is untrue?
A)Catalogers must integrate multiple channels so they work effectively together.
B)Catalogers must deal effectively with a customer-controlled online environment and find ways to encourage prospects to visit their Web sites.
C)Catalogers may find relief from related production and postage costs.
D)Catalogers must embrace the concept of the data warehouse to integrate information into a single transaction history, regardless of what channels a customer uses.
E)Catalogers must establish the fact that although a new medium, they are trustworthy.

Question

Quizplus · Accepted Answer

All of the statements except for E are true. Catalogers must establish trust in the online medium just as they did in their print catalogs.

As Catalogers Move into Online Options, Which of the Following